AlgaPrime launch — Corbion
Corbion needed help launching AlgaPrime DHA – a sustainable source of Omega-3 for pets.
It’s a clever product, made by clever people, who sell to clever manufacturers. But all this cleverness meant the category was very scientifically-led and samey.
To bring emotional appeal as well as lab-coat rigour, I led a campaign that put the personality of pets front and centre – winning hearts, minds and sales.
Role: Creative lead
