Are you telling mince pies? — Groupon
Groupon wanted to encourage people to give experiences rather than ‘stuff’ for Christmas.
So, we strapped friends, families and lovers to a lie detector to see what they *really* thought about each other’s thoughtfulness – or lack thereof.
Creative Director: Fiona White
Creative: Jennifer Ho
Results: 1.4 million views and 132 pieces of earned media coverage.
