Life at Home — IKEA
IKEA’s annual Life at Home Report explores what truly makes a house a home. It’s a key resource for researchers, academics and organisations focused on home life.
I led the team in developing social campaigns, influencer packs, in-store activations and a video series to make sure the report and its findings made its way to consumers, too.
Role: Creative lead
Results: Corporate Content Awards Best Purpose-Driven Content Gold Medal
