JENNIFER HO

SENIOR CREATIVE COPYWRITER



Purpose launch — John Lewis Partership



How do you bring a new purpose to life for 75,000 employees? It’s not with endless PowerPoint presentations, that’s for sure.

We created a suite of warm, engaging and expressive assets that were versatile enough to be rolled out in stores, warehouses and head offices – catching people’s attention in unexpected places.

Role: Creative lead

Results: Won x4 CorpComms Awards 2022 (Best embodiment of corporate purpose, Best employee engagement, Best internal communications campaign, overall Grand Prix)