Real face of sales — LinkedIn Sales Solutions



Salespeople can have a bad rep of being macho ‘sales bros’. LinkedIn wanted to fix this (and in turn, promote its relationship-based sales tool).

We created a campaign that showed how real, everyday sellers looked, sounded and behaved.

Role: Copy lead

Results: 13% increase in unaided brand awareness, over 19 million image views on Unsplash, over 70k video views
Results: Unaided brand awareness of LinkedIn Sales Navigator grew from 4% to 13% – above the brand strategy target of 10%.






























To encourage media outlets to use more diverse and authentic images of salespeople, we created an Unsplash stock library featuring our campaign heroes.