https://jenniferho.co.uk Jennifer Ho Wed, 25 Mar 2026 10:36:19 +0000 https://jenniferho.co.uk en https://jenniferho.co.uk/Home Wed, 25 Nov 2020 11:23:05 +0000 Jennifer Ho https://jenniferho.co.uk/Home https://jenniferho.co.uk/BIC-Better-be-sustainable Sat, 08 Mar 2025 17:43:55 +0000 Jennifer Ho https://jenniferho.co.uk/BIC-Better-be-sustainable Better be sustainable&nbsp;— BIC Plastic gets a bad rep. But it’s not always evil, especially when it’s functional, affordable and designed to last. To help BIC tell its sustainability story, we used absurd humour – brought to life through anthropomorphised products. Role: Creative lead <img width="3241" height="4051" width_o="3241" height_o="4051" data-src="https://freight.cargo.site/t/original/i/52b57bb1c2aa8e7b4fc454159ba3ff5e6813774b66cd2e39c7ac8215e266eed6/Relax.jpg" data-mid="240432606" border="0" src="https://freight.cargo.site/w/1000/i/52b57bb1c2aa8e7b4fc454159ba3ff5e6813774b66cd2e39c7ac8215e266eed6/Relax.jpg" /><img width="3241" height="4051" width_o="3241" height_o="4051" data-src="https://freight.cargo.site/t/original/i/3b3312f0913a4f9905a106d5164ed5c0937f0db73aa9c4f286c9f659470f8966/Top-Up.jpg" data-mid="240432607" border="0" src="https://freight.cargo.site/w/1000/i/3b3312f0913a4f9905a106d5164ed5c0937f0db73aa9c4f286c9f659470f8966/Top-Up.jpg" /><img width="5761" height="3241" width_o="5761" height_o="3241" data-src="https://freight.cargo.site/t/original/i/b4add2fbd4765b5c52b922b3421082f4259f484b8f327e1417092ef879616859/Lighter.jpg" data-mid="240432604" border="0" src="https://freight.cargo.site/w/1000/i/b4add2fbd4765b5c52b922b3421082f4259f484b8f327e1417092ef879616859/Lighter.jpg" /><img width="5761" height="3241" width_o="5761" height_o="3241" data-src="https://freight.cargo.site/t/original/i/0dcc78f71522d17a236f0098c652116c267f234cea7efd5dbaff3f8cee8903d5/Nightmare--Pen-Pot.jpg" data-mid="240432605" border="0" src="https://freight.cargo.site/w/1000/i/0dcc78f71522d17a236f0098c652116c267f234cea7efd5dbaff3f8cee8903d5/Nightmare--Pen-Pot.jpg" /> https://jenniferho.co.uk/SheSays-Rework-the-future Sat, 08 Mar 2025 18:35:20 +0000 Jennifer Ho https://jenniferho.co.uk/SheSays-Rework-the-future Rework the future&nbsp;— SheSays I sit on the committee of SheSays – a non-profit championing gender equality in the creative industry. We created a nationwide OOH campaign designed to spark conversation around more inclusive and accommodating workplaces.Role: Copy lead Featured in Campaign , PRWeek, Marketing/Beat, Little Black Book, Creativebrief Results:&nbsp; <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0df324782824cbbe3e1d90652432aa9b5697b9d7884a39a1112bb3da116a68cf/0136_SheSays_0372_sml.jpg" data-mid="227891149" border="0" src="https://freight.cargo.site/w/1000/i/0df324782824cbbe3e1d90652432aa9b5697b9d7884a39a1112bb3da116a68cf/0136_SheSays_0372_sml.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5e998ab430a1e460beae47bc898f295f71bf8a9c1d4205dc70a6ad23f1181ef2/0136_SheSays_0469_sml.jpg" data-mid="227891151" border="0" src="https://freight.cargo.site/w/1000/i/5e998ab430a1e460beae47bc898f295f71bf8a9c1d4205dc70a6ad23f1181ef2/0136_SheSays_0469_sml.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/75c184a210b8650b2211c7778ef386086d201c6046c236038d274cecda25e0b5/0136_SheSays_0024_sml.jpg" data-mid="227891147" border="0" src="https://freight.cargo.site/w/1000/i/75c184a210b8650b2211c7778ef386086d201c6046c236038d274cecda25e0b5/0136_SheSays_0024_sml.jpg" /> <img width="1197" height="384" width_o="1197" height_o="384" data-src="https://freight.cargo.site/t/original/i/2996094061d7bef337f7e439a8e03ac76f69e923733092fd02d0c8a82a4c1c21/SheSays_rework-the-future_the-future-of-work.png" data-mid="227891186" border="0" src="https://freight.cargo.site/w/1000/i/2996094061d7bef337f7e439a8e03ac76f69e923733092fd02d0c8a82a4c1c21/SheSays_rework-the-future_the-future-of-work.png" /> In the second phase of the campaign, we ‘filled in’ the creative with people’s responses.&nbsp; <img width="1570" height="1338" width_o="1570" height_o="1338" data-src="https://freight.cargo.site/t/original/i/c9d6d2ec584e656519675447bc94aee51f8e40bbc3c2763b28b55115211f38c8/Screenshot-2025-03-08-at-18.47.00.png" data-mid="227891216" border="0" src="https://freight.cargo.site/w/1000/i/c9d6d2ec584e656519675447bc94aee51f8e40bbc3c2763b28b55115211f38c8/Screenshot-2025-03-08-at-18.47.00.png" /> <img width="2221" height="1301" width_o="2221" height_o="1301" data-src="https://freight.cargo.site/t/original/i/1f5d8880ac86cdc219ce2720a2697e7f5aed381f42a03380f19adfd71c781360/highlight2x.png" data-mid="227891204" border="0" src="https://freight.cargo.site/w/1000/i/1f5d8880ac86cdc219ce2720a2697e7f5aed381f42a03380f19adfd71c781360/highlight2x.png" /> https://jenniferho.co.uk/IKEA-Life-at-Home Sun, 24 Mar 2024 11:32:44 +0000 Jennifer Ho https://jenniferho.co.uk/IKEA-Life-at-Home Life at Home — IKEA IKEA’s annual Life at Home Report explores what truly makes a house a home. To make sure the report findings reached consumers (as well as researchers and academics) I led the team in developing a huge integrated campaign, spanning social, influencer, editorial, in-store and more.&nbsp;Role: Creative lead Results: Corporate Content Awards Best Purpose-Driven Content Gold Medal <img width="1674" height="1124" width_o="1674" height_o="1124" data-src="https://freight.cargo.site/t/original/i/8d91a7769909e5e91c74ebc3e4399302e7c20a60f061b72ed6f08aafd1ea6f17/Screenshot-2024-04-03-at-18.37.22.png" data-mid="208203534" border="0" src="https://freight.cargo.site/w/1000/i/8d91a7769909e5e91c74ebc3e4399302e7c20a60f061b72ed6f08aafd1ea6f17/Screenshot-2024-04-03-at-18.37.22.png" /> <img width="1990" height="1110" width_o="1990" height_o="1110" data-src="https://freight.cargo.site/t/original/i/90c84a82015b7fdcea0ac2365005a2a074cba841f619616a8b35812a4ae372ca/Screenshot-2024-04-03-at-18.37.08.png" data-mid="208203533" border="0" src="https://freight.cargo.site/w/1000/i/90c84a82015b7fdcea0ac2365005a2a074cba841f619616a8b35812a4ae372ca/Screenshot-2024-04-03-at-18.37.08.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/eecefc77d08d956588ddd85c2904215721054eb2607d962dbb5a34110ecab4ea/Given_IKEA_Shot-02_5652.jpg" data-mid="207469098" border="0" src="https://freight.cargo.site/w/1000/i/eecefc77d08d956588ddd85c2904215721054eb2607d962dbb5a34110ecab4ea/Given_IKEA_Shot-02_5652.jpg" /> <img width="1690" height="1126" width_o="1690" height_o="1126" data-src="https://freight.cargo.site/t/original/i/676f69605e020a2db96c1effafc87aac333c9bee14ca3b69c65e3db36b2a2a2a/Screenshot-2024-04-03-at-18.37.37.png" data-mid="208203536" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/676f69605e020a2db96c1effafc87aac333c9bee14ca3b69c65e3db36b2a2a2a/Screenshot-2024-04-03-at-18.37.37.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e8d9493fb6f25a2a02ffa8b06a8b3202a8450e00f721ed87162cebbb4c01948e/Given_IKEA_Shot-09_5803.jpg" data-mid="207469101" border="0" src="https://freight.cargo.site/w/1000/i/e8d9493fb6f25a2a02ffa8b06a8b3202a8450e00f721ed87162cebbb4c01948e/Given_IKEA_Shot-09_5803.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/62dbe41802b30505378ad2d9f7ef07affda4ccb561e0fccb7a574ec039ee1a78/Given_IKEA_Shot-03_5707.jpg" data-mid="207469099" border="0" src="https://freight.cargo.site/w/1000/i/62dbe41802b30505378ad2d9f7ef07affda4ccb561e0fccb7a574ec039ee1a78/Given_IKEA_Shot-03_5707.jpg" /> <img width="1682" height="1104" width_o="1682" height_o="1104" data-src="https://freight.cargo.site/t/original/i/028e1dcb4c16b388ed0193c0c7b6aa593f4df351480d8ed1c7d1e1f731801c46/Screenshot-2024-04-03-at-18.37.29.png" data-mid="208203535" border="0" src="https://freight.cargo.site/w/1000/i/028e1dcb4c16b388ed0193c0c7b6aa593f4df351480d8ed1c7d1e1f731801c46/Screenshot-2024-04-03-at-18.37.29.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/3a8af3dbe1c61a2d9307deb73ff6567526324c1c264fd3a4946b373bc009ce48/Given_IKEA_Shot-01_5593.jpg" data-mid="207469096" border="0" src="https://freight.cargo.site/w/1000/i/3a8af3dbe1c61a2d9307deb73ff6567526324c1c264fd3a4946b373bc009ce48/Given_IKEA_Shot-01_5593.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7145cf66c1df075f3a66b48d53380ff46e027270d8b471eaab1fb5223e601bec/Case-Study-01_IKEA_slide4.jpg" data-mid="207468508" border="0" src="https://freight.cargo.site/w/1000/i/7145cf66c1df075f3a66b48d53380ff46e027270d8b471eaab1fb5223e601bec/Case-Study-01_IKEA_slide4.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73b88b986261da0ed7fef1af68062a7ddc721c60e10e4d14a96b7673476857cf/Case-Study-01_IKEA_slide5.jpg" data-mid="207468509" border="0" src="https://freight.cargo.site/w/1000/i/73b88b986261da0ed7fef1af68062a7ddc721c60e10e4d14a96b7673476857cf/Case-Study-01_IKEA_slide5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b530dabb5646cca6d3261315b2eb1f96c12a936b28aba331fe2e6a26b6cdec4f/Case-Study-01_IKEA_slide6.jpg" data-mid="207468510" border="0" src="https://freight.cargo.site/w/1000/i/b530dabb5646cca6d3261315b2eb1f96c12a936b28aba331fe2e6a26b6cdec4f/Case-Study-01_IKEA_slide6.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/087c91adba87c5c4bd52c0de21d6b108e381ebbbc61b77e7a92f997e66645320/Case-Study-01_IKEA_slide3.jpg" data-mid="207468507" border="0" src="https://freight.cargo.site/w/1000/i/087c91adba87c5c4bd52c0de21d6b108e381ebbbc61b77e7a92f997e66645320/Case-Study-01_IKEA_slide3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6647e219d5a0a20d262ade5ead8b07a494213e52982e7fddd7156d63dbd754a3/Case-Study-01_IKEA_slide7.jpg" data-mid="207470498" border="0" src="https://freight.cargo.site/w/1000/i/6647e219d5a0a20d262ade5ead8b07a494213e52982e7fddd7156d63dbd754a3/Case-Study-01_IKEA_slide7.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/2229ccc75a82936f6796ec0fbcce49488af551834282344ae44f4466357e4ae2/Sides-of-home-1.gif" data-mid="207468520" border="0" src="https://freight.cargo.site/w/800/i/2229ccc75a82936f6796ec0fbcce49488af551834282344ae44f4466357e4ae2/Sides-of-home-1.gif" /><img width="1080" height="698" width_o="1080" height_o="698" data-src="https://freight.cargo.site/t/original/i/56e849ecd18778b80e6f4dd58edf700647a64baa49f0e61f7c6708d12dd3f807/LAH2022socials.gif" data-mid="245216849" border="0" src="https://freight.cargo.site/w/1000/i/56e849ecd18778b80e6f4dd58edf700647a64baa49f0e61f7c6708d12dd3f807/LAH2022socials.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fea585a96be269e7cf227c306f9e873365777285fd0cebfe5a574048c1fe29a0/Case-Study-02_IKEA_slide6.jpg" data-mid="207468511" border="0" src="https://freight.cargo.site/w/1000/i/fea585a96be269e7cf227c306f9e873365777285fd0cebfe5a574048c1fe29a0/Case-Study-02_IKEA_slide6.jpg" /> https://jenniferho.co.uk/LinkedIn-Always-on-social Fri, 06 Mar 2020 15:01:22 +0000 Jennifer Ho https://jenniferho.co.uk/LinkedIn-Always-on-social ‘Always on’ social — LinkedIn Relatable. Human. Humble. Words not often associated with LinkedIn.As lead creative on LinkedIn’s social account, I was responsible for creating posts that showed the brand’s more playful side.&nbsp; Results: Achieved above benchmark engagement and led the way for wider EMEA adoption of social creative. <img width="997" height="1262" width_o="997" height_o="1262" data-src="https://freight.cargo.site/t/original/i/ea509fbc6b00f92da7547640f0d15cea177abc56ece2971d101e0d2df96cf1dc/LinkedInConsumer_TwoTypes.png" data-mid="90619619" border="0" data-scale="49" src="https://freight.cargo.site/w/997/i/ea509fbc6b00f92da7547640f0d15cea177abc56ece2971d101e0d2df96cf1dc/LinkedInConsumer_TwoTypes.png" />&nbsp;<img width="896" height="1128" width_o="896" height_o="1128" data-src="https://freight.cargo.site/t/original/i/9a77157af6af7265403239dc32e2fd431d1bcee48839befb2658a2ed29f9b441/LinkedInConsumer_Productivity.png" data-mid="90619620" border="0" data-scale="49" src="https://freight.cargo.site/w/896/i/9a77157af6af7265403239dc32e2fd431d1bcee48839befb2658a2ed29f9b441/LinkedInConsumer_Productivity.png" /> <img width="1057" height="1335" width_o="1057" height_o="1335" data-src="https://freight.cargo.site/t/original/i/ad3689c6f967e0fa3095a49d7f79a4e9dbec6ab647191da83cf5da15e6f9caeb/LinkedIn-MBA.jpg" data-mid="245213492" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/ad3689c6f967e0fa3095a49d7f79a4e9dbec6ab647191da83cf5da15e6f9caeb/LinkedIn-MBA.jpg" /><img width="1096" height="1424" width_o="1096" height_o="1424" data-src="https://freight.cargo.site/t/original/i/27186d904cd72addcb4e6aa77c0c978c7e56590aef73365fa98940b8452b0e4f/LinkedInConsumer_FoodSmells.png" data-mid="90619623" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/27186d904cd72addcb4e6aa77c0c978c7e56590aef73365fa98940b8452b0e4f/LinkedInConsumer_FoodSmells.png" /> <img width="998" height="1264" width_o="998" height_o="1264" data-src="https://freight.cargo.site/t/original/i/d6e2b5bbf40a4ac4fb9b3ee14f3c3bbc4b2773aa241673d86c52525a91acd462/LinkedInConsumer_StagesOfProject.png" data-mid="90619615" border="0" data-scale="49" src="https://freight.cargo.site/w/998/i/d6e2b5bbf40a4ac4fb9b3ee14f3c3bbc4b2773aa241673d86c52525a91acd462/LinkedInConsumer_StagesOfProject.png" />&nbsp;<img width="896" height="1129" width_o="896" height_o="1129" data-src="https://freight.cargo.site/t/original/i/bd67743fbb264e7d9b671a825a9eaffa1c892ef540d743300f3a079ddfe59158/LinkedInConsumer_BrewChart.png" data-mid="90619614" border="0" data-scale="49" src="https://freight.cargo.site/w/896/i/bd67743fbb264e7d9b671a825a9eaffa1c892ef540d743300f3a079ddfe59158/LinkedInConsumer_BrewChart.png" />&nbsp; <img width="895" height="1129" width_o="895" height_o="1129" data-src="https://freight.cargo.site/t/original/i/ba8dbf9bbdeb1c713227d8a0c6184b3c2e2391e7acd81648e1f4ab91dfb041a3/LinkedInConsumer_AnHour.png" data-mid="90619613" border="0" data-scale="49" src="https://freight.cargo.site/w/895/i/ba8dbf9bbdeb1c713227d8a0c6184b3c2e2391e7acd81648e1f4ab91dfb041a3/LinkedInConsumer_AnHour.png" />&nbsp;<img width="999" height="1264" width_o="999" height_o="1264" data-src="https://freight.cargo.site/t/original/i/7359cf117462848ec9b72a56e5295774a66259579c1ad65201eb430cfc25397a/LinkedInConsumer_HappyHolidays.png" data-mid="90619617" border="0" data-scale="49" src="https://freight.cargo.site/w/999/i/7359cf117462848ec9b72a56e5295774a66259579c1ad65201eb430cfc25397a/LinkedInConsumer_HappyHolidays.png" /> <img width="999" height="1265" width_o="999" height_o="1265" data-src="https://freight.cargo.site/t/original/i/7283dd27b8db8bdd189dabeda6400753442e23152bcbda3444d94d7cfd22a3a2/LinkedInConsumer_Procrastination.png" data-mid="102747518" border="0" src="https://freight.cargo.site/w/999/i/7283dd27b8db8bdd189dabeda6400753442e23152bcbda3444d94d7cfd22a3a2/LinkedInConsumer_Procrastination.png" /> https://jenniferho.co.uk/John-Lewis-Partnership-Purpose-launch Sun, 24 Mar 2024 11:34:20 +0000 Jennifer Ho https://jenniferho.co.uk/John-Lewis-Partnership-Purpose-launch Purpose launch — John Lewis Partership How do you bring a new purpose to life for 75,000 employees? It’s not with endless PowerPoint presentations, that’s for sure. We created a suite of warm, engaging and expressive assets that were versatile enough to be rolled out in stores, warehouses and head offices – catching people’s attention in unexpected places.Role: Creative lead Results: Won x4 CorpComms Awards (Best embodiment of corporate purpose, Best employee engagement, Best internal communications campaign, overall Grand Prix) <img width="1668" height="1162" width_o="1668" height_o="1162" data-src="https://freight.cargo.site/t/original/i/791d5ee5271dd170f26efbf0eee1d6f0db2d9c43fa7acdf3d892c96f395f7eea/Screenshot-2024-04-03-at-22.23.32.png" data-mid="208223636" border="0" src="https://freight.cargo.site/w/1000/i/791d5ee5271dd170f26efbf0eee1d6f0db2d9c43fa7acdf3d892c96f395f7eea/Screenshot-2024-04-03-at-22.23.32.png" /><img width="1372" height="1000" width_o="1372" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0f8059ad2d9645f8e5c32cadcfdcc4899a3927d8f2af0a673790af7ec9ed7394/Screenshot-2024-04-03-at-19.03.39.png" data-mid="208204558" border="0" src="https://freight.cargo.site/w/1000/i/0f8059ad2d9645f8e5c32cadcfdcc4899a3927d8f2af0a673790af7ec9ed7394/Screenshot-2024-04-03-at-19.03.39.png" /> <img width="1920" height="1336" width_o="1920" height_o="1336" data-src="https://freight.cargo.site/t/original/i/1305c21cf43a63b74940fb05caf488fdec4ea832eb9e8e06e7446653390d54a8/JLP_Stairs.jpg" data-mid="207487083" border="0" src="https://freight.cargo.site/w/1000/i/1305c21cf43a63b74940fb05caf488fdec4ea832eb9e8e06e7446653390d54a8/JLP_Stairs.jpg" /> <img width="842" height="1134" width_o="842" height_o="1134" data-src="https://freight.cargo.site/t/original/i/1a6a436b01b0efb3d7cd1b257923118f2840bf95223913a4c213516f44a61d4c/Screenshot-2024-04-03-at-19.00.20.png" data-mid="208204442" border="0" data-scale="56" src="https://freight.cargo.site/w/842/i/1a6a436b01b0efb3d7cd1b257923118f2840bf95223913a4c213516f44a61d4c/Screenshot-2024-04-03-at-19.00.20.png" /> <img width="1106" height="1114" width_o="1106" height_o="1114" data-src="https://freight.cargo.site/t/original/i/62243884443b0bfd14e38dc3211453b53e714e1baa6c3d835f4614f4624e1905/Screenshot-2024-04-03-at-18.52.39.png" data-mid="208204440" border="0" src="https://freight.cargo.site/w/1000/i/62243884443b0bfd14e38dc3211453b53e714e1baa6c3d835f4614f4624e1905/Screenshot-2024-04-03-at-18.52.39.png" /> <img width="1148" height="1140" width_o="1148" height_o="1140" data-src="https://freight.cargo.site/t/original/i/597c8c84d096721168a71b951f61c6d4daf55fde949502e2275af82eeb998dd8/Screenshot-2024-04-03-at-19.04.08.png" data-mid="208204559" border="0" src="https://freight.cargo.site/w/1000/i/597c8c84d096721168a71b951f61c6d4daf55fde949502e2275af82eeb998dd8/Screenshot-2024-04-03-at-19.04.08.png" /> <img width="1416" height="1126" width_o="1416" height_o="1126" data-src="https://freight.cargo.site/t/original/i/7997f3bb8c47b04f7887f5045406d0605bb7427c6d55fa77bf353372ed3cd7b7/Screenshot-2024-04-03-at-19.00.01.png" data-mid="208204441" border="0" src="https://freight.cargo.site/w/1000/i/7997f3bb8c47b04f7887f5045406d0605bb7427c6d55fa77bf353372ed3cd7b7/Screenshot-2024-04-03-at-19.00.01.png" /> <img width="1012" height="980" width_o="1012" height_o="980" data-src="https://freight.cargo.site/t/original/i/4247efe9e7ab2d6a1870c5a5fdbc87123e60f67e318942f09f518079e7072ccd/Screenshot-2024-04-03-at-19.04.46.png" data-mid="208204560" border="0" src="https://freight.cargo.site/w/1000/i/4247efe9e7ab2d6a1870c5a5fdbc87123e60f67e318942f09f518079e7072ccd/Screenshot-2024-04-03-at-19.04.46.png" /> <img width="992" height="1290" width_o="992" height_o="1290" data-src="https://freight.cargo.site/t/original/i/e5df654431c5d956e822fdb39f09267f062c3b74a2d33c97727caa1b4a87d8e6/Screenshot-2024-04-03-at-22.25.06.png" data-mid="208223715" border="0" src="https://freight.cargo.site/w/992/i/e5df654431c5d956e822fdb39f09267f062c3b74a2d33c97727caa1b4a87d8e6/Screenshot-2024-04-03-at-22.25.06.png" /> https://jenniferho.co.uk/LinkedIn-Real-face-of-sales-1 Wed, 25 Mar 2026 10:36:19 +0000 Jennifer Ho https://jenniferho.co.uk/LinkedIn-Real-face-of-sales-1 Real face of sales&nbsp;— LinkedIn Sales Solutions Salespeople can have a bad rep of being macho ‘sales bros’. LinkedIn wanted to fix this (and in turn, promote its relationship-based sales tool). We created a campaign that showed how real, everyday sellers looked, sounded and behaved. Role: Copy lead Results:&nbsp;13% increase in unaided brand awareness, over 19 million image views on Unsplash, over 70k video views Results: Unaided brand awareness of LinkedIn Sales Navigator grew from 4% to 13% – above the brand strategy target of 10%. <img width="1462" height="1168" width_o="1462" height_o="1168" data-src="https://freight.cargo.site/t/original/i/6ac5e790594afc96bfec68ec9beb4d8fc4dfe5c322df982ff6c2943d71b0421d/LinkedInOOH_2019-03.jpg" data-mid="246481801" border="0" src="https://freight.cargo.site/w/1000/i/6ac5e790594afc96bfec68ec9beb4d8fc4dfe5c322df982ff6c2943d71b0421d/LinkedInOOH_2019-03.jpg" /><img width="1600" height="1065" width_o="1600" height_o="1065" data-src="https://freight.cargo.site/t/original/i/3c83fd9c5d9b909fdf18d49263bf5da1a7e7324c0e6aacb8e77e403b623c346d/image001-1-1600x1065.jpg" data-mid="246481800" border="0" src="https://freight.cargo.site/w/1000/i/3c83fd9c5d9b909fdf18d49263bf5da1a7e7324c0e6aacb8e77e403b623c346d/image001-1-1600x1065.jpg" /> <img width="1129" height="1118" width_o="1129" height_o="1118" data-src="https://freight.cargo.site/t/original/i/496803ee9cc9e4cee31d18ad8cb3faa77dc0ca904a96117d06fdd73f66a1f988/in-situ-Strengthen-1a.jpg" data-mid="246481803" border="0" src="https://freight.cargo.site/w/1000/i/496803ee9cc9e4cee31d18ad8cb3faa77dc0ca904a96117d06fdd73f66a1f988/in-situ-Strengthen-1a.jpg" /> <img width="1129" height="1118" width_o="1129" height_o="1118" data-src="https://freight.cargo.site/t/original/i/22a82adbbc4de8d285b465b657f23821229828c026d4c172e85cfb355d76f732/in-situ-Strengthen-4.jpg" data-mid="246481802" border="0" src="https://freight.cargo.site/w/1000/i/22a82adbbc4de8d285b465b657f23821229828c026d4c172e85cfb355d76f732/in-situ-Strengthen-4.jpg" /> <img width="1129" height="1118" width_o="1129" height_o="1118" data-src="https://freight.cargo.site/t/original/i/95a5038bee32ede26c0e35f60272af88d86060c3ce5d9168c30fbbfd7352f49f/in-situ-Empower-2.jpg" data-mid="246481804" border="0" src="https://freight.cargo.site/w/1000/i/95a5038bee32ede26c0e35f60272af88d86060c3ce5d9168c30fbbfd7352f49f/in-situ-Empower-2.jpg" /> To encourage media outlets to use more diverse and authentic images of salespeople, we created an Unsplash stock library featuring our campaign heroes. <img width="1366" height="800" width_o="1366" height_o="800" data-src="https://freight.cargo.site/t/original/i/5454907b85309d01756c4cee32c0a7399169bc69e18fbbc78b29ec027f5c5e40/unsplash-com--linkedinsalesnavigator.jpg" data-mid="246481794" border="0" src="https://freight.cargo.site/w/1000/i/5454907b85309d01756c4cee32c0a7399169bc69e18fbbc78b29ec027f5c5e40/unsplash-com--linkedinsalesnavigator.jpg" /> https://jenniferho.co.uk/Groupon-Are-you-telling-mince-pies Thu, 26 Nov 2020 13:20:10 +0000 Jennifer Ho https://jenniferho.co.uk/Groupon-Are-you-telling-mince-pies Are you telling mince pies?&nbsp;— Groupon Groupon wanted to encourage people to give experiences rather than ‘stuff’ for Christmas.&nbsp; So, we strapped friends, families and lovers to a lie detector to see what they *really* thought about each other’s thoughtfulness – or lack thereof.&nbsp;Creative Director: Fiona White Creative: Jennifer Ho Results: 1.4 million views and 132 pieces of earned media coverage. <img width="569" height="320" width_o="569" height_o="320" data-src="https://freight.cargo.site/t/original/i/e0b45f378b9e0f800e216002f66b2a17f9c91ff341a24c143741c79ab700ddc2/Mince-Pies-3.gif" data-mid="99970471" border="0" src="https://freight.cargo.site/w/569/i/e0b45f378b9e0f800e216002f66b2a17f9c91ff341a24c143741c79ab700ddc2/Mince-Pies-3.gif" /><img width="569" height="320" width_o="569" height_o="320" data-src="https://freight.cargo.site/t/original/i/78a915c37157efa32fe95359479cb89fb597ebfbc61f917aa65fc07ae65fa536/Mince-Pies-2.gif" data-mid="99970472" border="0" src="https://freight.cargo.site/w/569/i/78a915c37157efa32fe95359479cb89fb597ebfbc61f917aa65fc07ae65fa536/Mince-Pies-2.gif" /><img width="569" height="320" width_o="569" height_o="320" data-src="https://freight.cargo.site/t/original/i/dc1ead9fa955e25d62aed256043471ab0ccec78a30aeebb1f1407cfe072738eb/Mince-Pies-1.gif" data-mid="99970474" border="0" src="https://freight.cargo.site/w/569/i/dc1ead9fa955e25d62aed256043471ab0ccec78a30aeebb1f1407cfe072738eb/Mince-Pies-1.gif" /> https://jenniferho.co.uk/Corbion-It-s-our-turn Sun, 24 Mar 2024 11:36:22 +0000 Jennifer Ho https://jenniferho.co.uk/Corbion-It-s-our-turn AlgaPrime launch&nbsp;— Corbion Corbion needed help launching AlgaPrime DHA – a sustainable source of Omega-3 for pets. It’s a clever product, made by clever people, who sell to clever manufacturers. But all this cleverness meant the category was very scientifically-led and samey. To bring emotional appeal as well as lab-coat rigour, I led a campaign that put the personality of pets front and centre – winning hearts, minds and sales. &nbsp;Role: Creative lead <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c1abdba39e7892400baa06d70b7e77fc7ae2c6e625cc37cfd0f89346adf8ca4e/Algaprime-for-website6.jpg" data-mid="207475099" border="0" src="https://freight.cargo.site/w/1000/i/c1abdba39e7892400baa06d70b7e77fc7ae2c6e625cc37cfd0f89346adf8ca4e/Algaprime-for-website6.jpg" /> <img width="1240" height="1124" width_o="1240" height_o="1124" data-src="https://freight.cargo.site/t/original/i/6a3e502365ff6ca1d4f056b522823a61eb537143375c31af35c9c416753fa790/Screenshot-2024-03-24-at-18.21.59.png" data-mid="207473986" border="0" src="https://freight.cargo.site/w/1000/i/6a3e502365ff6ca1d4f056b522823a61eb537143375c31af35c9c416753fa790/Screenshot-2024-03-24-at-18.21.59.png" /> https://jenniferho.co.uk/The-Sustainable-Gingerbread-House Sun, 24 Mar 2024 11:47:43 +0000 Jennifer Ho https://jenniferho.co.uk/The-Sustainable-Gingerbread-House The Sustainable Gingerbread House&nbsp;— Given Traditionally, Christmas isn’t known for being a time of climate awareness and moderated consumerism. But sometimes, old habits can – and should – change. For our agency Christmas card, I made over the traditional gingerbread house, giving it a modern twist.Role: Creative lead Results: It was a joy to write, direct and eat. Also got lots of love in Campaign’s Christmas card round-up.&nbsp; &nbsp; <img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/a0ef23bca986381bc9184803d0cbd77c2391006885e991a8d11ff1afd9aa1e48/01_Intro-slide.jpg" data-mid="227891843" border="0" src="https://freight.cargo.site/w/1000/i/a0ef23bca986381bc9184803d0cbd77c2391006885e991a8d11ff1afd9aa1e48/01_Intro-slide.jpg" /> <img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/0cc7911322e506fd25e8f454ed08d25f77c8dd35dd619939360e462f417cdeb8/postcard1.jpg" data-mid="227891800" border="0" src="https://freight.cargo.site/w/1000/i/0cc7911322e506fd25e8f454ed08d25f77c8dd35dd619939360e462f417cdeb8/postcard1.jpg" /><img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/7356c974d3bd69e0e123fb726ecb4f4f730c2abb484b72c87d1fcccb2f1991e3/postcard2.jpg" data-mid="227891801" border="0" src="https://freight.cargo.site/w/1000/i/7356c974d3bd69e0e123fb726ecb4f4f730c2abb484b72c87d1fcccb2f1991e3/postcard2.jpg" /><img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/58ed83c9779db74dcbf44aa3a0c7cfa9573aa697d7a27ba584a6241dbaf8d364/postcard3.jpg" data-mid="227891802" border="0" src="https://freight.cargo.site/w/1000/i/58ed83c9779db74dcbf44aa3a0c7cfa9573aa697d7a27ba584a6241dbaf8d364/postcard3.jpg" /><img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/836c5c8714b4a84915b2a1dde911c7729a41f6c7c76990bf1e042675f5c943fd/postcard5.jpg" data-mid="227891804" border="0" src="https://freight.cargo.site/w/1000/i/836c5c8714b4a84915b2a1dde911c7729a41f6c7c76990bf1e042675f5c943fd/postcard5.jpg" /><img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/672535cea14f31ca11a65f16879aab6493e4f8517f65b27ef61e134dabd9c12e/postcard4.jpg" data-mid="227891803" border="0" src="https://freight.cargo.site/w/1000/i/672535cea14f31ca11a65f16879aab6493e4f8517f65b27ef61e134dabd9c12e/postcard4.jpg" /> <img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/1fba638b1b59638a8c8d0b4dc2f8edbb965e3004e34cc02f862934ca5f769ae1/03_cards-flat-lay.jpg" data-mid="227891845" border="0" src="https://freight.cargo.site/w/1000/i/1fba638b1b59638a8c8d0b4dc2f8edbb965e3004e34cc02f862934ca5f769ae1/03_cards-flat-lay.jpg" /> <img width="2121" height="1414" width_o="2121" height_o="1414" data-src="https://freight.cargo.site/t/original/i/9c2b8c804d54233ddbdc132d291cdb74b6b890f15374c4294c4f3423883eaeee/04_santa-hands.jpg" data-mid="227891846" border="0" src="https://freight.cargo.site/w/1000/i/9c2b8c804d54233ddbdc132d291cdb74b6b890f15374c4294c4f3423883eaeee/04_santa-hands.jpg" /> <img width="1563" height="1748" width_o="1563" height_o="1748" data-src="https://freight.cargo.site/t/original/i/7a6231ccb9a5ef998dfba32f5c26c53174e0d3106c2ccd0ff1b94ee0883c75a3/05_socialcrop.jpg" data-mid="227891842" border="0" src="https://freight.cargo.site/w/1000/i/7a6231ccb9a5ef998dfba32f5c26c53174e0d3106c2ccd0ff1b94ee0883c75a3/05_socialcrop.jpg" /> &nbsp;